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Product Manifesto

Values

Simplicity over perfection

Pursuing goals over executing project plans

Understanding the problem over thinking of solutions

End-user needs over stakeholder opinions

Measuring results over assuming impact

Creating value for end-users and business is what defines success
Frequently reorient to what creates value
Embrace uncertainty. Be bold to ask for forgiveness instead of permission
Saying NO unlocks focus to delivery valuable solutions
Make assumptions and validate them as fast as possible
The key to innovation is to take small risks enabling learning and evidence based evolution
Measure business metrics and focus on improving them beyond monetary results
Craft a go-live strategy early and work backwards
Know your customer and users! Every product has both
Bond cross-functional teams around the product vision, where everyone is responsible for outcomes
Product teams are empowered by top management

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